The Bakersfield Californian's forays in Web video embody the successes and struggles mid-sized newspapers are facing in the medium. The newsroom is generating about a dozen videos a week. Now the newspaper is trying to sell advertising connected to its segments and it's shopping for a new video player. Check out WebVideoReport.com for an exclusive case study on how the Californian's newsroom is adjusting to the Web-video era.
-Greg Baumann
-Greg Baumann
