The Bakersfield Californian: A WebVideoReport Case Study

By Staff Published on .

The Bakersfield Californian's forays in Web video embody the successes and struggles mid-sized newspapers are facing in the medium. The newsroom is generating about a dozen videos a week. Now the newspaper is trying to sell advertising connected to its segments and it's shopping for a new video player. Check out for an exclusive case study on how the Californian's newsroom is adjusting to the Web-video era.

-Greg Baumann
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