Break.com CEO Keith Richman says the new sites Break.com launched for ad expansion
â€śhave far exceeded expectations,â€ť providing advertisers with specific content on which to focus. In an interview with PaidContent
at NATPE, Richman discusses his newly formed Break Media group of sites, video advertising and how the Writers Guild of America strike has affected his company. According to him, many professionals, including striking writers, have used Break.com to distribute original content.