Dog Days Cause Dip in Video Streams

Web-Video Shows Seasonality

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Video consumption at the top two video sites in the world dipped slightly in August, according to the latest figures from online measurement service Nielsen Online. YouTube delivered 4.7 billion streams in August to nearly 77 million unique visitors. That's a slight drop in streams from July, when YouTube served up 5 billion streams to nearly 78 million unique visitors.

The most likely cause for the dip in August is seasonality. August is a slower month for both Internet and TV usage as families go on vacation.

MySpace felt the decline, too. Fox Interactive Media, which is largely comprised of MySpace, delivered 278 million streams of video in August to16 million unique viewers, down from 296 million streams in July to 20 million unique viewers.

The third-most visited online video brand, Nickelodeon Kids and Family Network, enjoyed a small increase in August when it delivered 223 million streams to 7 million visitors, up from 212 million streams to 7 million visitors in July.
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