‘Live’ Gets Ratings Boost from Online Clips

By Sergio Published on .

“Jimmy Kimmel Live!” experienced a significant increase in TV viewers after his music video “I’m F****** Ben Affleck,” a response to his girlfriend Sarah Silverman’s “I’m F****** Matt Damon,” Daily Variety reports. Although the videos were never intended for Web video, the clips have received more than 100 million views combined on YouTube. “Live’s” ratings also saw a 15% increase in total viewers, jumping from 1.45 million to 1.66 million in the week after the music videos aired. Kimmel notes that while Web videos may have helped spike ratings, it may hurt them later if viewers prefer watching shows online than when originally aired. The clips are below, in case you’re not one of the 100 million.
-Sergio Ibarra

Sarah Silverman's 'I'm F****** Matt Damon'

Jimmy Kimmel's 'I'm F****** Ben Affleck'

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