MySpace Video Views Dive With TV Season's End

YouTube retains lead

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Fox Interactive Media's online video viewership, dominated by MySpace, nosedived in June, dropping nearly 27% in total streams from month to month. The second most-visited online video site delivered 240 million clips in June compared to 328 million in May, according to monthly viewership figures from Nielsen Online's Video Census tool. The drop is likely related to the TV season ending. MySpace carries clips from a number of TV shows. Unique video viewers on MySpace only fell slightly to 17.3 million in June, a dip of about 4%. By contrast, YouTube, the world's most popular video site, saw a nearly 6% rise in unique visitors in June to 71.8 million, up from 68 million in May. YouTube streamed 4 billion clips in June, up 5% from 3.8 billion in May. Google-owned YouTube continues to face pressure to monetize those views. The site must also contend with turning over massive amounts of viewing data to Viacom in the media company's $1 billion copyright lawsuit against the video-sharing site.
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