NBC Web Effort Aims to Boost TV Stations
NBC Local Media will launch city-specific Web sites for some of its major markets, beginning with a new "Locals Only" online destination for Chicago residents.
The new sites will provide visitors with news, photos, videos and blogs from NBC local stations as well as aggregated sources in order to serve "local consumers who are looking to stay ahead of the curve and get plugged in to all their city has to offer."
Over the coming days other cities to get the "Locals Only" treatment online will be Los Angeles, San Diego, San Francisco, Dallas, Philadelphia, Washington, New York and Hartford.
"These sites are a departure from what we've done in the past and the next step in our mission to provide truly relevant local content to consumers on the media platform of their choice," NBC Local Media President John Wallace said. "Our goal was to create a new type of use experience that's less an extension of our TV stations and more of an online destination for the latest local news, information and entertainment."
NBC Local Integrated Media Senior VP Brain Buchwald added, "What we found is the group we're calling 'Social Capitalists,' who are less about a specific demo and more about a state of mind."
NBCChicago.com went live Monday afternoon. NBCLosAngeles.com, NBCSanDiego.com and NBCBayArea.com launch Oct. 16, followed by NBCDFW.com, NBCPhiladelphia.com and NBCWashington.com on Oct. 20, and NBCConnecticut.com and NBCNewYork.com on Oct. 27.