NBCU’s Zucker Autopsies iTunes Deal

By Staff Published on .

NBCU CEO Jeff Zucker said his company pulled its content off Apple’s iTunes store because of disagreements over how the pie was divvied up, Michele Greppi reports. NBCU pulled in just $15 million from its iTunes deal last year, he said, and Apple wouldn’t experiment with raising prices to $2.99 a show from $1.99.
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