Palin Skits Push 'SNL' Web Views Past TV

Bite-Sized Content Changes Viewer Habits

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More than half of the viewers for "Saturday Night Live's" recent skits featuring Tina Fey as Sarah Palin watched the sketches on the Web as of Sept.29, according to a survey conducted by Solutions Research Group.

About 51% of viewers who have seen at least one of the skits are watching on the Internet, indicating that viewing preferences for this type of content are shifting toward the computer.

About 23% of all views came from YouTube, including video of other talk shows that showed clips of the skit, with 17% of views attributed to and 4% to

"When something viral hits the social networks people clearly first go to YouTube to search and take it from there," said Kaan Yigit, analyst with SRG.

In addition to informing public perception on the election, the sketches are increasing awareness of as a video destination. About 25% of online Americans are now aware of Hulu, up from 15% in July.
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