Same Show, Higher Engagement on Web

By Greg Published on .

Viewers are 25 percent more engaged with their TV shows when they view them on their computer screens, reports, citing a Simmons report. Simmons, an Experian research branch, also said viewers are 47 percent more engaged with ads they see on the Web. Potential quandary: how do you build that Web audience without eroding the TV audience that makes the creation of the TV show possible?
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