Study Differentiates Heavy, Light Web Video Viewers

By Sergio Published on .

A new ComScore and Media Contacts survey says that the heaviest online video viewers average 841 minutes of Web video viewing time per month. The study defined these viewers as the top 20% of online video consumers. Meanwhile moderate viewers (the next 30%) averaged 77 minutes of Web video viewing time per month and light viewers (the bottom 50%) averaged only 6 minutes. The study also found that light online video viewers were heavier TV viewers, averaging 13 hours of television per week.
-Sergio Ibarra
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