How Toyota Wages Web 'Warcraft'

By Staff Published on .

Toyota wanted to extend the "Unbreakable" campaign it's been using to promote its Tacoma truck line, so it turned to the World of Warcraft video game for inspiration. The company's Web and TV advertising spot has gone viral, garnering more than 3 million views on the Internet. WebVideoReport provides an exclusive account of how the campaign was waged.
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