TV Content to Draw Web Ad Money in 2009

Increase Projected at 45% Next Year

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Online video will be a safe bet for advertising dollars in 2009 in part because television networks are offering professional programming on the Web that marketers like, the new media research firm eMarketer says.

In a series of predictions for 2009, eMarketer is forecasting video ad spending to reach $850 million in 2009, a rise of 45%.

The increase will come from a sharp jump in the amount of professional video from TV networks online, which will attract brand marketers. Advertisers like to reach audiences with video and will be looking increasingly to Web video in 2009, eMarketer said.
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