Whither TV Viewers, Ads? The Web, Perhaps

By Staff Published on .

The New York Times wraps up the TV vs. Web video tension in an article that quotes network bosses and advertising executives assessing the evolution of the new medium. The paper notes the surge in short scripted programming on the Web and cites the migration of some established TV talents like producers Marshall Herskovitz and Edward Zwick to projects like “Quarterlife.” It also documents marketers’ move to the Web.
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