Veoh Seeks Its True Identity

Site Eschews Sex Content, Seeks Ads

By Published on .

Veoh CEO Steve Mitgang may be winning his battle against the perception that his Web video destination is mainly a home for anime and porn.

Veoh, which launched in 2006, regularly attracts about 3 million monthly visitors. It recently struck ad deals with Outback Steakhouse, Mini Cooper, Sony Pictures and Maybelline and has raised more than $69 million in venture funding from high-profile investors including Michael Eisner, Intel, Adobe and Spark Capital. Veoh also has partnered with ABC this year and now runs hits such as "Grey's Anatomy" and "Desperate Housewives."

The recent financial and advertising wins follow Mr. Mitgang's efforts to police the site's racy content more closely. It's a battle that reflects the tension felt by Web video sites that want the kind of traffic drawn to naughty fare but fear alienating advertisers.

"We do not want to be a focal point for adult content," Mr. Mitgang said. "We have a fairly rigid policy and we make sure the site isn't overrun with porn. We have HBO-level nudity and we make sure that content is put in a category of 'sexy' and is only enabled by 18-year-old filters and registration."

That seems to satisfy advertisers. In the last year Sony, Lionsgate, Mini Cooper and Microsoft have reupped on Veoh, Mr. Mitgang said. He said he expects the site to become profitable in mid-2009.
Most Popular
In this article: