Video Ad Spending to Reach $1.35 Billion

By Sergio Published on .

A new Bear Stearns study finds that marketers this year will spend $1.35 billion on Web video ads, only 1.6% of what they’re expected to spend on broadcast and cable TV, Silicon Alley Insider says. Spending is expected to rise to $4.3 billion, or 3.3% of broadcast and cable spending, by 2011. The same report predicts YouTube will earn $90 million in revenue, securing 7% of the Web video advertising market.
-Sergio Ibarra
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