Video-Advertising Predictions for 2008

By Greg Published on .

NewTeeVee surveyed some Web video heavies for their predictions on how advertising in Web video would evolve next year. The wrap: “Nalts,” the YouTube viral marketing evangelist, says Google’s inVideo ad format is a good model. Steve Woolf, co creator of EPIC-FU says overlays have a shot at dominance. YouTube monetization chief Shashi Seth, says pre-, mid- and post-rolls definitely will NOT dominate, and votes for corporate parent Google’s inVideo format. Metacafe investor Richard de Silva votes for bottom-third overlays. Check out WebVideoReport’s glossary of Web-video advertising terms.
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