Web Video Ad Price Survey: $12.39 CPM

TubeMogul Surveyed Its Users to Get Data

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Video distribution metrics firm TubeMogul reports that the average cost-per-thousand for videos delivered through Tube Mogul is $12.39. The company surveyed its users, which include networks like CBS, Web studios like For Your Imagination, and individual creators like iJustine. Not all users responded to the survey, but for those that did, Tube Mogul found that about half of its users are monetizing their videos. Also, about 23% are monetizing videos on their own without the user of a partner program, and overlay ads are the most popular form of video ads, the study found.
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