[buenos aires] McDonald's Corp. has moved its business in Argentina to Rainuzzo DDB, from Leo Burnett Argentina, its incumbent agency for 11 years. This latest win for DDB Needham Worldwide further shores up its relationship with McDonald's internationally. It now holds the burger chain's account in 45 countries, compared with Leo Burnett Co.'s 18.
UPS links with Canada skaters
[toronto] United Parcel Service Canada has signed up as sponsor of the Canadian speed-skating team leading up to next year's Winter Olympics in Nagano, Japan. UPS Canada will feature several of the country's speed skaters in upcoming creative, which will run in Canada to promote the UPS lineup of services. Details are still being worked out but creative for the Canadian market is expected soon from Canadian agency Ammirati Puris Lintas.
HoJo's checks into Argentina
[buenos aires] U.S. hotel chain Howard Johnson International has announced an aggressive expansion drive into Argentina with the opening of 400 hotels in the next 10 years. The majority of the hotels, located along major highways, will be aimed at Argentina's underserviced middle class. The Argentine project is part of an expansion plan for Howard Johnson in the entire region. With hotels already in Colombia, Venezuela, Ecuador, Costa Rica, Barbados and Puerto Rico, the goal is to have hotels throughout the region.
China's Hairun eyeing America
[beijing] Hairun International Advertising Co. claims to be setting up the first U.S. office of a mainland Chinese ad agency this month in Los Angeles. Hairun hopes to work for both Chinese companies selling to the U.S. and U.S. products going to China. The new Los Angeles office's first client is Chongqing Olive Cosmetics Co., which is selling one of its shampoo brands in the U.S.
'Time' mounts pan-Latin TV burst
[new york] Time is mounting a new TV campaign that will run throughout Latin America. Developed by Crispin Porter Bogusky, Miami, it positions the magazine as the "required information source for globally oriented readers" in three different spots. Time Latin America was Time's first international edition. It is published in English and distributed throughout Latin America and the Caribbean. "Time is the leading international magazine in Latin America," said Hugh Wiley, president of Time Inc. Latin America. The "campaign is designed to