THE GAP: Laird & Partners, New York

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Gap brings the "Summer of Rock Color" to life, with a traveling "Bus Shop" popping up at beaches and hot spots in New York and Los Angeles during May and June, free concert tickets and a return to its roots in the colorful, freewheeling summer of '69, the year Gap was founded.

Creative director: Trey Laird. Art director: Carl Byrd. Photographer: Regan Cameron.
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