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Absolut: TBWA, Paris

In 1985 Absolut commissioned Andy Warhol to paint its bottle, and 20 years of involvement with the arts began. Now "Absolut Metropolis" takes to the streets of Tokyo, featuring 11 of the city's most colorful individuals. Performance artist and local underground club legend Pyuupiru led the project. Each artist created a costume inspired by the iconic Absolut bottle.

A Web site,, gives insight into the lives, ideas and artists' social networks, as well as those aspects of Tokyo street culture they represent.

Creative Director: Sebastien Vacherot. Photographer: Nadav Kander

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