Levi's: engineered jeans

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Levi's used a photography technique called "synchroballistic" to showcase the return of its Engineered Jeans in Asia. Three print executions by Bartle Bogle Hegarty, Singapore, were created by making the camera, subject and film move across the frame at the same time. The result is a sharp subject against a blurred but vibrant background, conveying energetic human movement, powered by Levi's outfits, in a fast-paced urban environment. The campaign includes online, below-the-line and PR.
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