Work 10.18.04

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AgencySAKS, New York, enlisted photographer Annie Leibovitz to shoot Peninsula Hotels' latest campaign. Creative director: Lynn Kokorsky. Copywriter: Beth Levine.

The United Negro College Fund and the Advertising Council continue the famous tagline, "A mind is a terrible thing to waste," in the latest ad campaign, from WPP Group's Y&R, New York. Art director: Bob Steigelman. Copywriter: Bob Potesky.

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