Work 11.15.04

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Pfizer's history has mirrored pharmaceutical marketing since its start in 1849 in a red-brick building on the corner of Bartlett and Tompkins streets in Brooklyn. It supplied the Union Army with iodine and chloroform during the Civil War and became the world's largest manufacturer of penicillin during World War II.

Kaplan Thaler Group used animation to promote Pfizer's Zoloft antidepressant. Art director: Simon Hunt. Copywriter: John Murphy.

Pfizer partnered with the NAACP this year to produce "Women Like You," an educational film on HIV/AIDS for African-American women, as part of an AIDS prevention initiative.

TBWA/Chiat/Day, New York, used family ties to promote the Alzheimer's drug, Aricept, marketed by Pfizer/Esai. Art director: Brian Leister. Copywriter: John Bellina.

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