Work 12.13.04

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LG tries a "phone as fashion" positioning in its ad campaign, from Brand Buzz, New York. The latest installment of print and out of home ads includes wild postings simulating a personal ad directing people to a phone line where they hear LG messages and can register to win prizes. Art directors/copywriters: Kalyani Arul, Heidi Warner.

Cingular Wireless puts its volume bars on the red carpet in a new print ad from Omnicom Group's BBDO, New York. Art director: Tim Bayne. Copywriter: Lauren Connolly.

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