Work 4.12.04

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New York Mayor Michael Bloomberg (l.) led the party to mark

Times Square's centennial last week. Since the name changed from Long Acre Square to Times Square, afterThe New York Times, marketers from Pepsodent to porn star Jenna Jameson have bought space there. Displays like Winston cigarettes that emitted smoke helped increase the zone's stature-and notoriety-as the pre-eminent placement for an outdoor ad.

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