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"Ashes and Snow" The Nomadic Museum: JWT New York

Photographer and filmmaker Gregory Colbert spent 10 years (1992-2002) trekking India, Burma, Sri Lanka, Egypt, the island of Dominica, Ethiopia, Kenya, Tonga, Namibia and Antarctica to film the interaction between human beings and animals in their natural habitat. "Ashes and Snow" is the culmination of Colbert's work: a four-part ongoing project that weaves together photographs, a film, art installations (the Nomadic Museum is actually constructed of the packing materials necessary to ship the artwork) and a novel in letters. First presented at the Arsenale in Venice in 2002, the work is on exhibit in New York until June when it will continue its migration around the world.

The "Ashes and Snow" exhibit and all media are underwritten by Rolex.

JWT New York created the stunning outdoor and print campaign. Chief creative officer: Ty Montague. Creative director/designer: Phil Kelly. Art director: Ron Ballin.

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