Made to chill. Danzka (a division of Absolut Spirits Co.) put its newest flavored vodkas in metal bottles, not glass, so they'll get icy cold in the freezer fast. Art director: Heidi Warner. Copywriter: Graham Turner. Photographer: Mark Laito.
NikeID.com: Wieden & Kennedy, Portland, Oregon
No dance partner? Think about customizing new sneakers at NikeID.com. Creative directors: Mike Byrne, Hal Curtis. Art director: Sorenne Gottlieb. Copywriter: Mike Byrne. Photographer: Chris McPherson.