DDB Stockholm asks: do you have what it takes?

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We have seven different media categories and seven juries made up of Sweden's best creatives. The competition called "Månadens kampanj" (Campaign of the Month), nearly always predicts the winners in Sweden's most prestigious ad competition, "Guldägget" (The Golden Egg). Despite a tiny population, Sweden is the world's best country at doing web advertising. When the Gunn Report listed the best ad agencies in web advertising 2007, four out of ten were Swedish.

In 2007's 'Campaign of the Year: Web,' Forsman & Bodenfors once again outpaced all other agencies, winning nearly twice the points that number two, Lowe Brindfors, garnered. They were followed by Farfar, B-Reel and Daddy. The last three have opened offices in the States this past year, in New York and San Fransisco. 2008's first winner in January, was DDB Stockholm with a recruiting site for the Swedish Armed Forces. In a dark room a military officer's voice introduces different IQ tests. The point is to show that brains are more important than muscles if you want to be an officer. The campaign has been a success so far and more than 300,000 Swedes have done the tests. And, of course, it looks great too. The creative director was Andreas Dahlqvist, web director Klas Jonsson and creatives Simon Mogren and Linus Östholm. Productions company Acne Digital.
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