Not Just Another Avon Lady

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Andrea Jung is just another Avon Lady. As Avon Products' corporate senior VP-president of global marketing, she's also one of three female executives at that company with a shot at eventually becoming its first lady chief executive.

But Ms. Jung, 38, a magna cum laude graduate of Princeton University and a second-generation Chinese-American fluent in Mandarin, has a list of credentials that should place her among the top young talent on any headhunter's list.

In her current job, she is responsible for research and development, marketing research, strategic planning and joint ventures and alliances while also overseeing Avon's North American marketing and the development of its global brands strategy.

Currently, global brands account for just slightly more than 20% of Avon's $4.8 billion in worldwide sales. While Avon is looking for Ms. Jung and her cohorts to raise that figure to 70% by 2000, the former exec VP of Neiman Marcus, who now also serves on the board of Donna Karan International, has already taken Avon a long way from where it was when she joined two years ago.

Back then, there were few brands, if any, that could be marketed around the globe. Avon now has fragrances like Far Away, Millenia and Natori as well as Anew skincare products.

Next on her agenda: Avon Home, a collection of home furnishings, to which she'll apply her acid test of the "wow factor . . . I always want people to look at a product and say, 'I can't believe this is from Avon.' Our philosophy is to redefine value in terms of product."

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