A Good Shepherd for AT&T Builds on a Broad Base

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There's a simple m.o. in Barbara Jack's professional life: "I like to solve problems for the client."

The 44-year-old Ms. Jack is president-CEO of Wunderman Cato Johnson, New York, the nation's top direct-response agency. Last year she was also named a managing partner at parent company Young & Rubicam, a role that makes her the top point person for the AT&T Corp. account. She's in charge of seeing that multiple shops in the Y&R network operate with a client's integrated strategies in mind.

Some say she's responsible for shepherding AT&T into two more shops inside Y&R (AT&T works with five agencies there) and for successful work with the U.S. Postal Service.

Those who know her say her future looks bright.

"If you look at what Shelly Lazarus did for the general agency, then at her move to direct, then on to building up her international experience, you can see the direction Barbara is headed," says Mitch Kurz, Wunderman's CEO. Ms. Lazarus was recently promoted from president to CEO at Ogilvy & Mather Worldwide, New York.

Indeed, Ms. Jack has a broad base of marketing experience. She joined Y&R in 1978 as an account exec handling Tang and worked for five years on other package goods for then-Kraft General Foods. She spent a year at Chapman Direct working on AT&T before returning to Wunderman in 1991 as director-new business.

From there she became a managing director, then president at the agency, acquiring direct expertise for AT&T along the way.

During the first half of 1997, look for her to be instrumental in the USPS's emerging international strategy, making her agency a strategic partner with the client.

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