Showing the Colors in Deference to Ogilvy

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When Carla Hendra walked on stage last December for Ogilvy & Mather's annual meeting alongside Co-Presidents Bill Gray and Rick Boyko, she was the one wearing the pants. Her tartan trousers matched the kilts they wore as a salute to agency founder and Scotsman David Ogilvy.

Ms. Hendra, 40, president of OgilvyOne's New York office, seems poised for the chairman-CEO spot, which has remained vacant since Wendy Riches left last June.

Ms. Hendra was appointed to the post in April -- by Ms. Riches -- primarily in recognition of her leadership on the IBM Corp. business. Her efforts helped the agency in a consolidated win of about $40 million direct and interactive business from the company last year.

Ms. Hendra's fashion statement at the annual meeting is a symbol of OgilvyOne's collaboration and integration with Ogilvy. Her presence on the platform was significant because it was the first time OgilvyOne served as a joint host for the event.

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