College Television Network: Ann E. Brown

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Getting college students to stop in their tracks and watch TV is not as easy as it looks, says Ann E. Brown, senior VP at CTN Media Group, whose College Television Network reaches common areas in dorms and campus buildings at 820 colleges and universities, including UCLA, Penn State University and Ohio State University.

Starting with a few hundred viewers in 1995, Atlanta-based CTN has grown rapidly. The network claims its broadcasts are now accessible to 40% of all college students, a total of 15 million people.

CTN lures viewers with the latest music videos, news clips and customized features with footage from AOL Time Warner's Turner Broadcasting System.

The company also has recently inked content deals with General Electric Co.'s NBC-TV for the extreme-sport Gravity Games, Ziff Davis Media's PC Magazine and Conde Nast Publications' Mademoiselle.

"We have a unique cross-promotional arrangement with many of these companies for content, because they want to be seen by our audience as much as we want top content," says Ms. Brown, 42, whose resume includes NBC and News Corp.'s Fox Family Channel.

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