Procter & Gamble had a good year—at the expense of these companies
Procter & Gamble Co. has done nicely of late: The company has gained share in most businesses this year, posting 7 percent organic sales growth the past two quarters. That’s a rarity for any big company, particularly one implementing a major restructuring, which is why it was recently named Ad Age Marketer of the Year.
But when there are winners, inevitably there are losers.
Using Nielsen data, Bernstein Research estimated how much competitive overlap rivals have with P&G and the percentage of their sales represented by categories where they were losing share and P&G was winning. Based on that calculation, here are the biggest “share donors” to P&G over the 12 months ended Sept. 7.