BBDO parts ways with top talents, and a new agency emerges
The layoffs of BBDO New York Chief Creative Officer Greg Hahn and Exec VP, Director of Integrated Production Dave Rolfe from their former agency marked one of the most shocking departure announcements of the year. The news came just days after Omnicom Chairman-CEO John Wren warned that cuts were imminent across the holding company’s agencies. Both Hahn and Rolfe were highly celebrated creative talents and their cuts showed that no execs were untouchable during the pandemic. Less than two months after, Hahn reemerged at the helm of a new agency, Mischief @ No Fixed Address, which he co-founded as a U.S. offshoot of independent Canadian agency No Fixed Address. Since then, Hahn’s shop has gone on to debut campaigns for Kraft Heinz, OKCupid and wearable tech brand Oura, its big first account win.