Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Why Dick’s Sporting Goods is betting big on physical retail

Why Dick’s Sporting Goods is betting big on physical retail

Dolly Parton collab crashes ice cream brand Jeni’s site

Dolly Parton collab crashes ice cream brand Jeni’s site

Consumers are ready to resume pre-COVID behavior, study reveals

Consumers are ready to resume pre-COVID behavior, study reveals

Great Wolf Resorts hires two new agencies to help make a post-pandemic splash

Great Wolf Resorts hires two new agencies to help make a post-pandemic splash

Zillow: Move to Grow

Zillow: Move to Grow

Zillow debuts new campaign as it looks to capitalize on pandemic-fueled surge

Zillow debuts new campaign as it looks to capitalize on pandemic-fueled surge

Toms modernizes brand, introduces new charity model to appeal to Gen Z

Toms modernizes brand, introduces new charity model to appeal to Gen Z

Petco: Health and Wellness

Petco: Health and Wellness

Petco pushes its health and wellness transformation in first work from Droga5

Petco pushes its health and wellness transformation in first work from Droga5

How Lowe's, Home Depot plan to keep momentum as consumers' thoughts turn to travel

How Lowe's, Home Depot plan to keep momentum as consumers' thoughts turn to travel

Adidas: Kermit

Adidas: Kermit

Adidas taps Kermit the Frog to star in new spots for Stan Smith sustainable shoes

Adidas taps Kermit the Frog to star in new spots for Stan Smith sustainable shoes

An American Express Travel exec on the perks that could bring the industry back

An American Express Travel exec on the perks that could bring the industry back

Tripadvisor teams up with Lysol to help entice travel booking

Tripadvisor teams up with Lysol to help entice travel booking