
A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.
Peloton CEO talks ‘insane value,’ marketing challenges—but not that controversial ad
12.09.19 @ 11:19 AM ET
Marketers of the Year No. 5: Barbie
By Adrianne Pasquarelli on 12.09.2019
Marketers of the Year No. 4: Target
By Adrianne Pasquarelli on 12.09.2019
Insurance startup Lemonade poaches Casper’s chief marketing officer
12.05.19 @ 05:00 AM ET
Peloton ‘male fantasy ad’ could dent brand image
12.03.19 @ 09:49 PM ET
Macy’s struggling to court under-40 crowd ahead of crucial holiday season
11.21.19 @ 04:20 PM ET
Tiffany taps former Barneys CEO as top marketer
11.20.19 @ 04:46 PM ET
How to gain first-party data without creeping out your customers
11.20.19 @ 03:00 AM ET
Why marketing's next battleground is your face
By Adrianne Pasquarelli on 11.19.2019
Brands push ‘Black Friday’ deals 11 days ahead of schedule
11.18.19 @ 04:01 PM ET
Chilly outlook for holiday ads as spend declines
By Adrianne Pasquarelli on 11.14.2019
State Farm gives brand creative duties to the Marketing Arm, dealing blow to DDB
11.12.19 @ 10:45 AM ET