Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Petco pushes its health and wellness transformation in first work from Droga5

Petco pushes its health and wellness transformation in first work from Droga5

How Lowe's, Home Depot plan to keep momentum as consumers' thoughts turn to travel

How Lowe's, Home Depot plan to keep momentum as consumers' thoughts turn to travel

Adidas: Kermit

Adidas: Kermit

Adidas taps Kermit the Frog to star in new spots for Stan Smith sustainable shoes

Adidas taps Kermit the Frog to star in new spots for Stan Smith sustainable shoes

An American Express Travel exec on the perks that could bring the industry back

An American Express Travel exec on the perks that could bring the industry back

Tripadvisor teams up with Lysol to help entice travel booking

Tripadvisor teams up with Lysol to help entice travel booking

Toys are all around us in Fisher-Price’s latest campaign from Wieden + Kennedy

Toys are all around us in Fisher-Price’s latest campaign from Wieden + Kennedy

Marketers rewrite employee playbook for post-COVID era

Marketers rewrite employee playbook for post-COVID era

Headspace hires Hulu exec as first CMO

Headspace hires Hulu exec as first CMO

How health care brands can overcome vaccine marketing challenges

How health care brands can overcome vaccine marketing challenges

Equinox rolls out the welcome mat in first campaign from new in-house agency

Equinox rolls out the welcome mat in first campaign from new in-house agency

Brand endorsement potential of Meghan Markle and Prince Harry revealed in new poll

Brand endorsement potential of Meghan Markle and Prince Harry revealed in new poll

Lego debuts in-house kids creative studio as sales soar

Lego debuts in-house kids creative studio as sales soar

Ebay: Female Sneakerhead collection

Ebay: Female Sneakerhead collection