Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

How Vans is pivoting in the pandemic, from face masks to shoebox designs

How Vans is pivoting in the pandemic, from face masks to shoebox designs

Walgreens Boots Alliance's search for a new global agency marks the first big pitch launched during COVID-19

Walgreens Boots Alliance's search for a new global agency marks the first big pitch launched during COVID-19

Under Armour delays payments to some of its athlete endorsers

Under Armour delays payments to some of its athlete endorsers

BJ's: What's for Dinner

BJ's: What's for Dinner

Retail group including Amazon, CVS promotes US Postal Service in new campaign

Retail group including Amazon, CVS promotes US Postal Service in new campaign

Peloton has become so popular during pandemic, it doesn't need marketing

Peloton has become so popular during pandemic, it doesn't need marketing

How brands can reach moms during COVID-19

How brands can reach moms during COVID-19

Sponsors pump up the volume as Nickelodeon’s Kids’ Choice Awards takes a remote turn

Sponsors pump up the volume as Nickelodeon’s Kids’ Choice Awards takes a remote turn

Chewy unveils new campaign as pet interest surges

Chewy unveils new campaign as pet interest surges

Macy’s outlines plans for store reopenings, Thanksgiving Day Parade and holiday

Macy’s outlines plans for store reopenings, Thanksgiving Day Parade and holiday

J. Crew sells out of face masks in less than a day

J. Crew sells out of face masks in less than a day

Allstate taps Droga5 to lead creative

Allstate taps Droga5 to lead creative

Under new CMO, E-Trade unveils campaign that doesn’t shy away from the downturn

Under new CMO, E-Trade unveils campaign that doesn’t shy away from the downturn

Home is where Lowe’s heart is as brand sponsors NFL draft

Home is where Lowe’s heart is as brand sponsors NFL draft