Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

How WeWork and other flexible office providers are striving to save office life

How WeWork and other flexible office providers are striving to save office life

Real estate marketing builds on increased demand in the COVID era

Real estate marketing builds on increased demand in the COVID era

Vitamin sales soar as brands cash in on immunity-boosting messaging, products

Vitamin sales soar as brands cash in on immunity-boosting messaging, products

Retailers get a jump on flu shot marketing earlier than ever

Retailers get a jump on flu shot marketing earlier than ever

What Facebook needs in its next CMO—and it's not a savior who will change everything

What Facebook needs in its next CMO—and it's not a savior who will change everything

How retailer Camp is using new brand partners to grow beyond brick-and-mortar

How retailer Camp is using new brand partners to grow beyond brick-and-mortar

CVS debuts its own media network

CVS debuts its own media network

Lowe’s dials up marketing amid pandemic-induced home improvement boom

Lowe’s dials up marketing amid pandemic-induced home improvement boom

A look at which real estate trends will outlive COVID-19

A look at which real estate trends will outlive COVID-19

Blockbuster: Airbnb Blockbuster Sleepover

Blockbuster: Airbnb Blockbuster Sleepover

Make it a Blockbuster night by booking an in-store sleepover on Airbnb

Make it a Blockbuster night by booking an in-store sleepover on Airbnb

Demand surges for child desk sets amid back-to-school uncertainty

Demand surges for child desk sets amid back-to-school uncertainty

Peloton switches up its marketing structure, names two new heads

Peloton switches up its marketing structure, names two new heads

How the TikTok tension is affecting brands’ back-to-school campaigns

How the TikTok tension is affecting brands’ back-to-school campaigns