Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

How the TikTok tension is affecting brands’ back-to-school campaigns

How the TikTok tension is affecting brands’ back-to-school campaigns

Amazon’s reduced marketing and expanded grocery delivery business result in sales surge

Amazon’s reduced marketing and expanded grocery delivery business result in sales surge

How this face mask unexpectedly ended up at the top of review lists

How this face mask unexpectedly ended up at the top of review lists

Where brands now stand on Facebook boycott: The North Face returns but Coke, Chipotle and Eddie Bauer stay away

Where brands now stand on Facebook boycott: The North Face returns but Coke, Chipotle and Eddie Bauer stay away

How PacSun is using data to connect during the pandemic

How PacSun is using data to connect during the pandemic

Watch: Inside America's hottest brands—with execs from Zoom, Crocs, Clorox, Headspace and more

Watch: Inside America's hottest brands—with execs from Zoom, Crocs, Clorox, Headspace and more

What’s hot and what’s not in summer of COVID-19

What’s hot and what’s not in summer of COVID-19

Dick’s Sporting Goods leans into TikTok for back-to-school style campaign

Dick’s Sporting Goods leans into TikTok for back-to-school style campaign

Macy's banks on back-to-school success to revive lagging sales

Macy's banks on back-to-school success to revive lagging sales

Bank of America and Bud Light campaigns celebrate MLB's long-awaited return

Bank of America and Bud Light campaigns celebrate MLB's long-awaited return

Virgin Hotels:Me Time

Virgin Hotels:Me Time

How Wyndham Hotels & Resorts is incorporating pandemic travel trends into its marketing

How Wyndham Hotels & Resorts is incorporating pandemic travel trends into its marketing

Virgin Hotels pushes me-time in cheeky brand campaign

Virgin Hotels pushes me-time in cheeky brand campaign

As back-to-school marketing begins, brands push value and stick to crayons

As back-to-school marketing begins, brands push value and stick to crayons