Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Progressive CMO Jeff Charney announces retirement

Progressive CMO Jeff Charney announces retirement

Rise of buy now, pay later brands sparks new lending industry marketing battle

Rise of buy now, pay later brands sparks new lending industry marketing battle

Hotels.com: Revenge Travel

Hotels.com: Revenge Travel

Hotels.com tries to capture rising demand for ‘revenge travel’ in new campaign

Hotels.com tries to capture rising demand for ‘revenge travel’ in new campaign

Athleta’s new body-positive campaign aims to build on its skyrocketing growth

Athleta’s new body-positive campaign aims to build on its skyrocketing growth

Suitsupply goes for shock value with orgy-themed campaign during pandemic

Suitsupply goes for shock value with orgy-themed campaign during pandemic

Gucci’s new Detroit collab spotlights 11 U.S. cities

Gucci’s new Detroit collab spotlights 11 U.S. cities

How Staples is preparing for the back-to-office shift

How Staples is preparing for the back-to-office shift

Macy’s new media network is a growing income stream, execs say

Macy’s new media network is a growing income stream, execs say

Brands try to ‘seize the freeze’ of winter weather

Brands try to ‘seize the freeze’ of winter weather

European grocer Lidl challenges U.S. brands in new campaign

European grocer Lidl challenges U.S. brands in new campaign

Vistaprint: Ready for Anything

Vistaprint: Ready for Anything

Marketing execs won’t return to travel until at least June: ANA study

Marketing execs won’t return to travel until at least June: ANA study

Target names new CMO amid management shuffle

Target names new CMO amid management shuffle