Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Head of Target’s media business to leave

Head of Target’s media business to leave

Bestow: Brave

Bestow: Brave

6 things keeping CMOs up at night

6 things keeping CMOs up at night

Lowe’s expands with new merchandise and activations in seasonal push

Lowe’s expands with new merchandise and activations in seasonal push

Gap debuts holiday campaign from new CMO and in-house team

Gap debuts holiday campaign from new CMO and in-house team

Life insurance marketing heats up as pandemic fuels interest

Life insurance marketing heats up as pandemic fuels interest

The North Face: Reset Normal

The North Face: Reset Normal

Home Depot breaks with Richards Group following founder’s racist remarks

Home Depot breaks with Richards Group following founder’s racist remarks

How these Biden-Harris tie-dye shirts became must-have merch of the election

How these Biden-Harris tie-dye shirts became must-have merch of the election

Target, Lowe’s try to cash in on Halloween spirit, curbside

Target, Lowe’s try to cash in on Halloween spirit, curbside

No 'Peloton Wife' in sight as fitness brand spotlights real members in new ads

No 'Peloton Wife' in sight as fitness brand spotlights real members in new ads

Reebok names fashion designer Kerby Jean-Raymond VP of creative direction

Reebok names fashion designer Kerby Jean-Raymond VP of creative direction

Without a marathon, New York Road Runners is still racing ahead

Without a marathon, New York Road Runners is still racing ahead

5 tips for brands preparing for Amazon Prime Day

5 tips for brands preparing for Amazon Prime Day