Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

How retailers are preparing for a post-pandemic world

How retailers are preparing for a post-pandemic world

Lululemon remains ‘very committed’ to experiential stores

Lululemon remains ‘very committed’ to experiential stores

How the Museum of Ice Cream is preparing for summer

How the Museum of Ice Cream is preparing for summer

ANA admits ‘limited progress’ on diversity and inclusion initiatives, calls for action

ANA admits ‘limited progress’ on diversity and inclusion initiatives, calls for action

How brands should communicate safety while reopening businesses during COVID-19

How brands should communicate safety while reopening businesses during COVID-19

Gap closes Hill City menswear brand after two years

Gap closes Hill City menswear brand after two years

Watch: State Farm's CMO on marketing amid crises

Watch: State Farm's CMO on marketing amid crises

 How brands should respond to protests and rising racial tensions

How brands should respond to protests and rising racial tensions

Nike: For Once Don't Do It

Nike: For Once Don't Do It

How to use voice tech during COVID-19

How to use voice tech during COVID-19

 Hotels.com returns to travel marketing in new TV campaign

Hotels.com returns to travel marketing in new TV campaign

Nike says 'Don’t Do It' when it comes to racism in reaction to George Floyd's death

Nike says 'Don’t Do It' when it comes to racism in reaction to George Floyd's death

Minneapolis protests result in store closures, Mall of America reopening delay

Minneapolis protests result in store closures, Mall of America reopening delay

Rivals Adidas and Allbirds partner to create green-dream shoe

Rivals Adidas and Allbirds partner to create green-dream shoe