Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Rocket Mortgage returns to Super Bowl with two spots

Rocket Mortgage returns to Super Bowl with two spots

Brands try different Black History Month approach amid heightened scrutiny

Brands try different Black History Month approach amid heightened scrutiny

E-Trade returns to Super Bowl to help people fix their financial health

E-Trade returns to Super Bowl to help people fix their financial health

Citi sticks with Justin Thomas despite homophobic slur

Citi sticks with Justin Thomas despite homophobic slur

One Medical: The Plunge

One Medical: The Plunge

Brands grapple with marketing risks around Inauguration Day

Brands grapple with marketing risks around Inauguration Day

How Sephora plans to eliminate racial bias in its stores

How Sephora plans to eliminate racial bias in its stores

Best Places to Work 2021: Grow Enrollments

Best Places to Work 2021: Grow Enrollments

Shopify permanently shuts down Trump e-commerce stores following riots

Shopify permanently shuts down Trump e-commerce stores following riots

CVS hires IBM exec for new chief customer officer role overseeing marketing

CVS hires IBM exec for new chief customer officer role overseeing marketing

Procter & Gamble walks away from Billie acquisition after FTC complaint

Procter & Gamble walks away from Billie acquisition after FTC complaint

Peloton is shopping for an agency to handle Olympics marketing

Peloton is shopping for an agency to handle Olympics marketing

11 brands that left us in 2020

11 brands that left us in 2020

3 logo redesigns in 2020 that provoked the most snark

3 logo redesigns in 2020 that provoked the most snark