Adrianne Pasquarelli

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Ancestry hires a chief revenue officer to lead marketing

Ancestry hires a chief revenue officer to lead marketing

Fashion rental startup Le Tote buys Lord & Taylor

Fashion rental startup Le Tote buys Lord & Taylor

As Apple gains, Fitbit strives for comeback with new marketing push

As Apple gains, Fitbit strives for comeback with new marketing push

A new d-to-c beauty brand caters to the 45+ crowd

A new d-to-c beauty brand caters to the 45+ crowd

Allstate beefs up its internal agency as more work goes in-house

Allstate beefs up its internal agency as more work goes in-house

WeWork plans to ramp up marketing spend as it goes public

WeWork plans to ramp up marketing spend as it goes public

Kohl’s taps Facebook to 'curate' new and emerging brands

Kohl’s taps Facebook to 'curate' new and emerging brands

Gin Lane pivots from agency to d-to-c retailer

Gin Lane pivots from agency to d-to-c retailer

Canada Goose dials down marketing claims of ethical animal treatment

Canada Goose dials down marketing claims of ethical animal treatment

Small Agency Of The Year, Southeast, Gold: Creative Energy Group

Small Agency Of The Year, Southeast, Gold: Creative Energy Group

Small Agency Campaign Of The Year, Pro Bono, Gold: Casey House, “The Healing House,” Bensimon Byrne

Small Agency Campaign Of The Year, Pro Bono, Gold: Casey House, “The Healing House,” Bensimon Byrne

Small Agency Campaign Of The Year, Experiential, Gold: “Palessi,” DCX Growth Accelerator

Small Agency Campaign Of The Year, Experiential, Gold: “Palessi,” DCX Growth Accelerator

The health care industry is having its own d-to-c moment

The health care industry is having its own d-to-c moment

Why retailers are investing in clothing rental services

Why retailers are investing in clothing rental services