Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Watch: How retailers have pivoted in the pandemic

Watch: How retailers have pivoted in the pandemic

Face masks are suffocating sales of lip products, forcing brands to refocus

Face masks are suffocating sales of lip products, forcing brands to refocus

 Why head of resale site ThredUp says thrifting is popular and Facebook needs to evolve

Why head of resale site ThredUp says thrifting is popular and Facebook needs to evolve

Molson Coors pulls social spending, but rival Anheuser-Busch keeps going

Molson Coors pulls social spending, but rival Anheuser-Busch keeps going

Where brands are redirecting their Facebook dollars

Where brands are redirecting their Facebook dollars

Gap taps Kanye West for Yeezy line to debut next year

Gap taps Kanye West for Yeezy line to debut next year

How Kohl’s is reinventing its back-to-school marketing playbook

How Kohl’s is reinventing its back-to-school marketing playbook

Shoppers still seek secondhand threads despite early COVID-19 concerns, ThredUp finds

Shoppers still seek secondhand threads despite early COVID-19 concerns, ThredUp finds

Brandless revives under new ownership with wholesale plans

Brandless revives under new ownership with wholesale plans

Patagonia, REI join Facebook boycott, following The North Face

Patagonia, REI join Facebook boycott, following The North Face

Female marketers saw pay rise above male counterparts in 2019, study finds

Female marketers saw pay rise above male counterparts in 2019, study finds

CPB is named agency of record for Vrbo

CPB is named agency of record for Vrbo

Disposable urinals are summer's new 'it' item as consumers avoid public restrooms

Disposable urinals are summer's new 'it' item as consumers avoid public restrooms

How retailers are preparing for a post-pandemic world

How retailers are preparing for a post-pandemic world