Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

No 'Peloton Wife' in sight as fitness brand spotlights real members in new ads

No 'Peloton Wife' in sight as fitness brand spotlights real members in new ads

Reebok names fashion designer Kerby Jean-Raymond VP of creative direction

Reebok names fashion designer Kerby Jean-Raymond VP of creative direction

Without a marathon, New York Road Runners is still racing ahead

Without a marathon, New York Road Runners is still racing ahead

5 tips for brands preparing for Amazon Prime Day

5 tips for brands preparing for Amazon Prime Day

E-Trade: Grandpa/Working from Home

E-Trade: Grandpa/Working from Home

Backlash grows for Wells Fargo following CEO remarks

Backlash grows for Wells Fargo following CEO remarks

Chase puts media account into review

Chase puts media account into review

Allstate rolls out first work from Droga5—without any 'Mayhem'

Allstate rolls out first work from Droga5—without any 'Mayhem'

Desperate for dollars, travel brands ramp up fall campaigns

Desperate for dollars, travel brands ramp up fall campaigns

How to get the most out of brand collaborations

How to get the most out of brand collaborations

Best of 2020 No. 15: Patagonia clothing tags ask customers to 'vote the assholes out'

Best of 2020 No. 15: Patagonia clothing tags ask customers to 'vote the assholes out'

Watchdog group okays AT&T’s ‘Just OK’ campaign but breaks on ‘America’s best network’

Watchdog group okays AT&T’s ‘Just OK’ campaign but breaks on ‘America’s best network’

Why the RV rental business continues to surge

Why the RV rental business continues to surge

Amazon launches invite-only luxury offering in another blow to department stores

Amazon launches invite-only luxury offering in another blow to department stores