
Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.
A Few Words About Jack Trout and Positioning
By Al Ries on 06.09.2017
What's Missing in Most Marketing Programs? Verbal Imagery
By Al Ries on 02.13.2017
To Start a New Company, You Need Two Strategies
By Al Ries on 01.10.2017
Six Steps for Launching a Brand Via PR
By Al Ries on 11.28.2016
Polarize, Don't Demonize: The Secret to Politics and Marketing
By Al Ries on 10.10.2016
Forget Your Ps; Mind the Four Ms of Marketing
By Al Ries on 09.05.2016
Sound Advice for Creating a Slogan: Forget Words
By Al Ries on 07.06.2016
Being Customer Oriented Isn't the Best Marketing Strategy
By Al Ries on 05.09.2016
Being a One-Issue Candidate Is Actually Smart Marketing
By Al Ries on 04.07.2016
The Marketing Realm Can't Escape the Law of Duality
By Al Ries on 03.10.2016
For New Brands, Tactics and PR Trump Strategy and Advertising
By Al Ries on 01.29.2016
The Most Important Marketing Decision You Can Make
By Al Ries on 12.22.2015
Your Ads Should Be Alive With the Sound of Music
By Al Ries on 11.24.2015