Avi Dan is CEO of Avidan Strategies, LLC, a marketing consultancy that specializes in helping companies with agency search and compensation analysis. Madison Avenue must rediscover the cult of personality on 06.25.2019 Opinion: How to make your pitch great again 02.13.19 @ 01:31 PM ET Instead of an Agency Review, Consider 'Marriage Counseling' 07.12.11 @ 02:35 PM ET CMOs, Take Advantage of the Opportunity That Exists in Agency Consolidation 03.14.11 @ 04:46 PM ET Lack of Measurement and Innovation Has Turned Agencies Into 'Vendors' 01.26.11 @ 10:45 AM ET The New Normal for CMOs 10.12.10 @ 11:40 AM ET What Matters Most When Selecting an Agency 08.25.10 @ 01:03 PM ET Why a Little Discipline Is Good for the Creative Process 06.15.10 @ 05:52 PM ET In Defense of Procurement 04.19.10 @ 04:00 PM ET As Shops Transform, Marketers Must Adapt Too 03.02.10 @ 04:14 PM ET Why Brands Should Embrace Technological Change 01.19.10 @ 01:55 PM ET Why I Started a Small Advertising Agency 06.08.09 @ 05:00 PM ET Coping With Consumers' Newfound Frugality 05.19.09 @ 06:28 PM ET Lessons for Madison Avenue From Wall Street 10.06.08 @ 01:00 AM ET The Agency-Selection Process Needs Fixing Now 07.07.08 @ 01:00 AM ET CMOs, Get Ready for a Rocky Ride 01.28.08 @ 12:00 AM ET Current page 1 Page 2
