Executive director, partnerships and business development, S&P Global Mobility
David Kaufman is executive director, partnerships and business development, at S&P Global Mobility. David leads a team that builds strategic partnerships with the world’s leading media platforms and agencies. They make it easier for automotive marketers to target their media with Polk Audiences across programmatic, social and TV (in all its forms). They also provide measurement solutions based in real-time sales data so that advertisers and publishers can see how campaigns performed based on business outcomes like sales lift.
From demographic data to dynamic targeting—the future of automotive marketing
10.24.24 @ 09:50 AM ET