David Rabinowitz

Hertz isn't the only company that has suffered negative repercussions from celebrity endorsers in trouble. Michael Jackson and Mike Tyson gave Pepsi headaches with their exploits, while Burt Reynolds' marital woes gave the Florida Citrus Commission pause-years after Anita Bryant also embarrassed the marketer with anti-gay remarks. WHAT TO DO WITH A FALLEN STAR VOIDING ENDORSEMENT DEAL CAN BE LEGAL HEADACHE

11.14.94 @ 12:00 AM EST