Dipanjan Chatterjee is a VP and principal analyst at Forrester. His areas of focus include positioning and messaging, brand equity and health, brand energy and emotion, branding in emerging markets, and global brand management. What K-pop and BTS can teach us about building brands on 06.04.2021 Opinion: Post-pandemic branding begins now 04.14.20 @ 04:16 PM ET D-to-c products and the new soul of branding on 04.02.2019 In defense of the lost liberal art of marketing 07.13.18 @ 12:23 PM ET
