As president of U.S. advertising sales and marketing at TelevisaUnivision, Donna Speciale leads the company’s portfolio of broadcast, cable, digital, audio and live event platforms in the U.S. Since joining the company in January 2021, Speciale has transformed and modernized TelevisaUnivision’s U.S. ad sales business to deliver record ad revenue by propelling the world’s leading brands and agencies to embrace the growth potential of U.S. Hispanic consumers. She has shepherded several initiatives that have enhanced the company’s suite of capabilities for marketers to reach and engage U.S. Hispanics—including new advanced advertising products and cross-platform partnerships, a new Spanish-language branded content studio and the launch of the industry’s first-ever Hispanic household data graph. Under Speciale’s leadership, TelevisaUnivision has welcomed over 300+ new clients to its roster of advertisers in the U.S.
