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    E.J. Samson

    Lead Content Strategy Manager, Twitter

    E.J. Samson is the lead content strategy manager for Twitter's Global Business Marketing team. Follow him on Twitter @ejsamson.

    How BMW drove mass awareness for its new X2 vehicle by launching on Twitter
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    How BMW drove mass awareness for its new X2 vehicle by launching on Twitter

    11.13.19 @ 10:08 AM ET

    How to make your brand worth talking about
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    How to make your brand worth talking about

    10.22.19 @ 11:19 AM ET

    New study shows culturally relevant brands are more relevant to consumers
    Publishing Partner:

    New study shows culturally relevant brands are more relevant to consumers

    By E.J. Samson on 10.01.2019

    Gaming on Twitter is a whole new playing field for marketers
    Publishing Partner:

    Gaming on Twitter is a whole new playing field for marketers

    08.19.19 @ 09:57 AM ET

    Why every brand should connect with obsessed music fans
    Publishing Partner:

    Why every brand should connect with obsessed music fans

    08.12.19 @ 09:46 AM ET

    How #womeninsports are changing the game for marketers
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    How #womeninsports are changing the game for marketers

    08.05.19 @ 09:55 AM ET

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      • The Growth of OTT and Programmatic

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