Eldaa Daily

Eldaa Daily bio image

Eldaa is head of creative pre-testing research at Dynata. Eldaa leads the research team for Dynata's newly acquired creative pre-testing solution (formerly Ameritest, now a Dynata solution), uncovering research insights that help clients ensure their advertising will perform in market. During Eldaa’s 20 years in market research, she’s executed ground-breaking research on the long-term impact of advertising, helped develop Ameritest’s digital ad evaluation methodologies, and studied how television programming context impacts ad performance. She has conducted research throughout the creative development spectrum, including strategy design, ad tracking and cross-media for clients across all industries. Eldaa holds a Bachelor of Arts degree from Yale University.