Co-Founder, CPO/President, Fluency
Eric is the co-founder, president and chief product officer at Fluency, a leading innovator of digital advertising management and automation solutions for organizations that run large digital media portfolios. Over the course of a 20-plus year career in digital marketing and ad tech, Eric has combined software engineering with a passionate focus on solving challenges of scale, helping change the way global enterprises and brands operationalize advertising. Prior to co-founding Fluency, Eric led the development of a proprietary digital marketing platform for Dealer.com (now part of Cox Automotive), spearheading the automotive vertical’s overall digital advertising transformation and ultimately delivering more than $1 billion in ad spend. A recognized thought leader in the area of advertising, robotic process automation and AI, Eric has appeared in numerous media outlets while helping lead Fluency to recognition as one of the fastest growing companies on the Inc. 5000 list two years in a row.
